Consider, Undergraduate Thesis

Branding and Social Design

Consider is a public system with the purpose of giving individuals the opportunity to consider one another through the act of sharing.

The idea for this project came after spending time with the homeless community in Grand Rapids. I was inspired by the generous mentality within their community. They were supportive and quick to share anything they had with each other. The level of humanity and humility I witnessed encouraged me to try to bring that mentality and way of life to other environments and communities.

 I found that the use of a container that was visually appealing, easy to use, and easy to see the contents of, could encourage acts of thoughtfulness and moments of gratitude.

 To inform the community about the purpose behind the Consider brand, posters were created that display thought-provoking messages that describe commonalities that all people have. 

 

A L L D E S I G N A R C H I V E P R O J E C T S