detroit athletic club

New Member Direct Mail & Digital Campaign

Leading up to the DAC’s rebrand launch, there was a need to start introducing the new brand thinking to the members. As a system of direct mail, event take-away pieces, eblasts, and follow-up mailers, this campaign reached out to current members and encouraged them to recruit potential new members. This particular campaign ended up being the most successful campaign in the DAC’s history. My involvement with this project included brand asset building including photography and copywriting art direction, the communication strategy, and design for print and digital. 

Studio: Gyro
Creative Direction: Jamie Evans
Strategy: Jenn Maine Scogin, James Trumble
Art Direction: Ben Weisbrodt, Jenn Maine Scogin 
Design: Jenn Maine Scogin
Photography: Roy Ritchie

 

A L L D E S I G N A R C H I V E P R O J E C T S