pewabic

Rebrand

While rebranding Pewabic, we shifted their brand from a strictly historical, Arts and Crafts style pottery to a contemporary ceramics community that encourages experimentation, artistic innovation, and works to make ceramics relevant and accessible to all. I helped Pewabic define their brand strategy and new brand identity. To help them communicate their new brand direction to the world, we built a brand essence print piece, new website and brand video.

www.pewabic.org

Studio: Gyro
Creative Direction: Jamie Evans
Art Direction, Brand Design: Jenn Maine Scogin
Strategy: Jamie Evans, Jenn Maine Scogin, Patrick Love, Ana Everett
Web Design, Development: Jin Kim
Copywriting: Marie McNee 
Photography: Cybelle Codish
Videography: Heather Zara

 

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